Why should agricultural dealers produce content for their customers?
Date: 19/05/2021
When running an agricultural dealership or business full time, ‘content marketing’ can sometimes be overlooked because most businesses don't understand how important and beneficial it can be to their online presence. It’s also a tool that can build customer relations, which in turn can result in more leads.
Content is also sometimes a little confusing to understand because it's such a broad term that covers a whole range of content types. From mailers to blogs, podcasts, white papers, and videos, it's clear that content comes in many different shapes and sizes and each has its place in the content marketing landscape with a unique appeal to your customers.
Customers are becoming more demanding because people have elevated their levels of expectation. We continue to want things faster and faster and users seek relevant information about the products and services they are interested in.
So why should agricultural dealers produce content?
There are a host of different answers to this question but the most relevant answers are outlined below.
- Drive value - Producing content for your customers is a great way to build a relationship with them, before or after they have purchased from you. If users are engaging with your content, it means they get value from it.
- Feedback - As dealers analyse the data and feedback they receive from their customers, they are able to learn more about what customers like and don't like. This can assist dealers in managing customers and their expectations. It can also inform the type of farm equipment stock to focus on for better future sales.
- Feedback - As dealers analyse the data and feedback they receive from their customers, they are able to learn more about what customers like and don't like. This can assist dealers in managing customers and their expectations. It can also inform the type of farm equipment stock to focus on for better future sales.
- Competitive advantage - Gone are the days where what happens on the sales floor is the most important. Maintaining customer relationships before and after a sale is a must for building a competitive advantage, and this can be done by focusing on content for your agricultural business.
What kinds of content could be produced for my dealership to help sell farm equipment?
- Video reviews - Showing customers the types of farm equipment you have in stock, coupled with a brief overview or explanation about the particular product, helps buyers to form opinions.
- How-to's - Giving buyers insight about how to operate and maintain their equipment will be great for after-sales service.
- Mailers - Update your customers about your new stock or services and inform them about upcoming events or industry news.
Any form of communication that you put into your customer universe can go a long way to keep your business and brand top of mind.
And remember to plan what you are going to produce and keep it relevant and consistent. Content marketing might be the key to unlocking your true business potential.
How AgriMag can help your content marketing efforts
AgriMag offers blog posting opportunities to its dealers. You can produce unique content for your target audience and let us post it on our blog and share it on our social media pages. Terms and Conditions apply.
To find out more, get in touch with one of our consultants today!
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