How to build trust with buyers as a private farm equipment seller

AgriMag is the largest agricultural marketplace in South Africa. Over and above that, internet usage increased by over 40% in 2020. This means that more and more people are turning to online channels to buy and sell agricultural equipment.

The research to buy and sell farm equipment is happening more and more online and the opportunity for private sellers to advertise their used farm equipment to private buyers is becoming a normal way to do business. However, the main concern around private farm equipment sales remains one of safety.

How can private farm equipment sellers build trust with potential online buyers?

It is very important for somebody who's considering selling their used agricultural equipment privately to do what they can to ensure a safe and reliable transaction. Being open and honest as a private seller will go a long way in building trust with a potential buyer, and this could lead to a faster and more profitable sale.

Here are two tips for private farm equipment sellers:

1. Consider taking the farm equipment units to get certified by an independent assessor. This will give the buyer peace of mind that they are getting what they paid for. Make sure that the potential buyer can get the report verified and that the independent assessor is a legitimate one with a good reputation.
2. When advertising your used farm equipment, make sure to list all the defects and factors that the buyer would need to be made aware of. Being upfront about the condition of the equipment is another way to ensure the buyer knows what he's getting and will potentially safeguard you should something go wrong with the equipment down the line.

What can farm equipment sellers do to verify potential buyers?

1. Sellers must also do their relevant background checks on potential buyers. Ask for proof of identification and try to make sure your buyer is legitimate.
2. Online platforms give us access to information about the people we engage with. It is also another point sellers can turn to, to vet their potential buyers to make sure they are who they say they are.

There are risks that we take as private sellers and buyers. But if both parties honestly conduct their business and play by the rules, selling used farm equipment privately will be a very simple and easy task.

Make sure you are cautious as a buyer and seller and be aware of any potential scammers.