Over the years, thousands of adverts have been added to websites by agricultural dealers and farmers who want to advertise and sell their tractors, implements or other farming equipment. This has become the norm for most agricultural equipment dealers who use platforms like AgriMag as their primary marketing tool every month.
As is the case with most industries, the simplicity and speed that digital platforms provide have changed how agricultural equipment dealers need to think about marketing their products. In the past, it was simply fine to place adverts for equipment on a listing website. These platforms had the know-how to get traffic to their sites to view available agricultural equipment for sale. But the playing fields are changing, and farm equipment sellers can now also support their primary marketing function by bolting on Digital Support Tactics that are offered by platforms like AgriMag.
Why can lead volumes sometimes become stagnant for Farm Equipment suppliers?
The internet can be an extremely daunting and competitive space. Most of us only understand the tip of the iceberg. There are a lot of data points and numbers to deal with and they are often overlooked.
However, what has been established is that more and more agricultural equipment dealers and farmers are investing in additional digital online marketing solutions. This fact is driving competition for consumer eyeballs online and making the playing fields a little more competitive.
How can I support my AgriMag listings by driving extra traffic to them?
Farm equipment dealers now have the opportunity to support their listing efforts by running Google and Facebook campaigns that have the potential to target digital audiences who are in-market for farming equipment but prefer to use other digital channels as their main tool of research. These audiences have likely shown an interest in the kinds of products and services that are related to their businesses.
This means that agricultural dealers can now actively market their brands to new audience segments across the digital networks, as well as maintain their current flow of leads. Increasing their online presence allows them to reach more people and drive additional leads from their agri listings.
How hard is it to implement and run a digital lead campaign?
The simple answer is not so easy and that's why there are specialists in this field who know that running Google and Facebook campaigns may seem easy to some, but when it gets into the depths of optimisation, a lot of campaigns fall short because they are not set up to be technically correct. This means that they perform poorly and then people think it's a bad investment. It's also a time-consuming effort to monitor and maintain for some businesses. That's why, at AgriMag, we have a team of specialists set up to do this all for you.
How do I sign up to run a digital leads campaign on AgriMag?
Contact your AgriMag account manager who will provide you with all the steps to get you on board and into the Game Changer programme.